Messaging

Bulk and two-way SMS and email, with your name on it.

Reach one customer or forty thousand. Maple Messaging personalises every message, checks it before it goes, respects opt-outs, and brings replies back to the customer's record.

  • Bulk campaigns
  • Two-way inbox
  • Approval & opt-outs

What changes

Messages customers read and answer

Personal, timely and from a name they recognise, with every reply landing on the right customer's record.

A phone full of message bubbles, a building sending a broadcast, a floating envelope, a paper plane and people reading messages
  • Copy-pasting numbers into a bulk SMS website

    Campaigns sent from your own customer lists

  • Anyone in the office can blast every customer

    Campaigns approved before they go out

  • Replies that go nowhere

    A two-way inbox linked to each customer

How it works

From draft to delivered

  1. 1

    Write once, personalise for everyone

    Start from a template, add placeholders like the customer's name or branch, and see exactly how many SMS segments each message will use.

    • Templates for common messages
    • Placeholders filled per recipient
    • Segment counter as you type
  2. 2

    Approve before it goes

    Bulk campaigns wait for approval. Quotas and send windows keep messages within budget and within sensible hours, and opted-out contacts are excluded automatically.

    • Approval for bulk campaigns
    • Quotas and send windows
    • Unsubscribe and exclusion lists
  3. 3

    Replies and delivery, all tracked

    Replies arrive in a two-way inbox, linked to the customer who sent them. The delivery log shows what was sent, delivered or failed for every message.

    • Two-way SMS inbox
    • Delivery log per message
    • Several sender accounts

Everything in Messaging

Everything for messages that land

  • One-off messages

    Send a single SMS or email from any customer record.

  • Bulk campaigns

    Thousands of recipients from your own lists.

  • Placeholders

    Names, amounts and dates filled per person.

  • Templates

    Reuse the messages you send most.

  • Segment counter

    Know the SMS cost before you send.

  • Approval

    Bulk campaigns approved before they go.

  • Quotas and send windows

    Stay within budget and sensible hours.

  • Opt-outs

    Unsubscribe and exclusion lists respected.

  • Sender names

    Several sender accounts for brands or branches.

  • Two-way inbox

    Replies linked to the customer.

  • Delivery log

    Sent, delivered and failed for every message.

  • Email too

    The same tools for email campaigns.

Connected by design

Messaging works with the rest of MapleCore™

Same login, same customers, same books. Nothing to export, nothing to re-key.

The MapleCore™ platform

Built for how growing businesses really run

  • Payment integrations

    Take payments by phone, card or payment link, matched to the right customer automatically.

  • Every branch, one view

    Stock, users and books per location, with totals at head office.

  • Access you control

    Permissions down to each action, two-step sign-in and a full audit trail.

  • On the phone too

    Mobile apps for selling and managing on the move.

  • Open to your systems

    A signed REST API and ready-made integrations.

  • Hosted for you

    Runs in the cloud, backed up and monitored around the clock.

Questions

What marketing and operations teams ask us

Something else on your mind? Ask us directly.

Can messages show our business name?

Yes. Messages go out with your sender name, and you can have several sender accounts for different brands or branches.

How are opt-outs handled?

Customers who unsubscribe are added to an exclusion list and left out of future campaigns automatically.

Can we schedule a campaign?

Yes. Send windows control when messages go out, and quotas keep campaigns within budget.

Who can send to all our customers?

Only people you allow. Bulk campaigns need approval before they are sent.

Where do replies go?

Into a two-way inbox, linked to the customer who replied, so the whole team can see the conversation.

See Messaging working on your own numbers

Tell us a little about your business. We’ll be in touch to understand what you need, then walk you through it with examples from your sector.